Server-Side Monitoring Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout several platforms is a daily battle for eCommerce marketing experts. As personal privacy guidelines obtain stricter and internet browsers limit tracking capacities, accurate information comes to be harder to catch.
Pixels are simple to establish, but can be blocked by advertisement blockers and personal privacy devices. That's why marketing professionals are turning to server-side monitoring solutions like Meta's Conversion API.
Benefits of S2S Tracking
Server-side monitoring (S2S Tracking) is a data collection technique that takes the worry of collecting and refining customer details off the client's web browser. This brings about better performance, boosted customer experience, and the ability to adhere to data privacy policies.
By packing a monitoring manuscript directly on the server, S2S tracks communications without relying on third-party cookie or pixel tags. This makes it much less prone to errors because of internet browser restrictions and advertisement blockers and provides much more control over what information is shown to each supplier.
It also allows organizations to classify information characteristics based on function and lawful premises, that makes it less complicated to abide by information personal privacy regulations. Nevertheless, carrying out S2S Tracking requires a large investment in hardware and software as well as specialized personnel. This makes it a costly option for smaller brands. Additionally, the preliminary configuration can be lengthy. Nevertheless, once the system is running, it can deliver accurate data to all advertising and marketing networks in real-time.
Advantages of S2S Postback Link Tracking
Consequently, it provides reliable conversion tracking for iGaming associates to maximize campaigns, reduce wasted advertisement invest and enhance ROI. It also supplies superior precision and integrity compared to Pixel Monitoring which is why it's the favored technique for most associate platforms, networks and online marketers.
Pixels are easy to set up as they just need a piece of HTML code in the conversion web page, nevertheless they are often restricted by browser constraints (e.g. cookie-blockers and Safari ITP) leading to inaccurate monitoring and much less precise acknowledgment. On top of that, pixels can be easily obstructed by ad-blockers, leading to privacy problems for users. S2S is a a lot more trustworthy and accurate tracking approach that gets rid of cookie-based constraints and makes sure user data security while additionally providing improved protection features for scams avoidance. This makes it a fantastic option for high-stakes projects and application installs where a precise conversion count is vital. S2S can likewise supply extra precise attribution data for mobile projects and advertisement distribution.
Disadvantages of S2S Pixel Tracking
Pixel tracking functions by placing an item of HTML code on your web site that sends data to the ad platform. It's relatively easy to set up but is prone to security risks like being blocked by advertisement blockers and being inaccurate because of browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these restrictions by sending conversion info directly from the analytics system's web server to the individual's device. This boosts tracking precision and enables businesses to catch offline conversions such as phone calls or in-store transactions. Server-side monitoring is likewise much more protected and helps organizations adhere to strict data defense legislations like GDPR or CCPA.
As personal privacy policies end up being more limiting and internet browsers limit tracking capacities, online marketers need a far better way to check their projects. This is why much more marketing experts are moving far from pixels toward sophisticated analytics server-side monitoring.
Conclusions
Server-side tracking is the means to go for data-driven advertising and marketing. It bypasses browser performance marketing automation limitations, advertisement blockers, and privacy settings to collect and send real-time conversion information to analytics systems. It is more trustworthy, secure, and precise than pixel monitoring and offers companies much more control over their data collection processes.
With advertisement blocking and privacy policies getting more strict, marketing professionals are seeking alternatives to conventional pixel tracking. Server-to-server tracking is one option that offers considerable advantages over pixel monitoring. It's even more durable, future-proof, and permits you to catch a bigger amount of conversion information throughout systems. Nevertheless, it needs a significant investment in facilities and technical know-how. Luckily, solutions like RedTrack deal prefabricated web servers that can integrate with major analytics systems without the demand for considerable growth resources.